The brands at a glance
| Brand | The style | Good to know |
|---|---|---|
| Sézane | Feminine, timeless, colourful pieces | Several "Apartments" (boutiques styled like a home) in Paris, plus a space at Le Bon Marché |
| Rouje | Romantic, retro look, launched by Jeanne Damas | A brand born online, with boutiques in Paris: check the address on the brand's site |
| A.P.C. | Minimalist basics, raw denim, clean cuts | One of the most discreet brands, for a lasting wardrobe |
| Maje | Contemporary women's fashion, founded in 1998 by Judith Milgrom | Boutiques and department-store counters |
| Sandro | Chic ready-to-wear for women and men | Same price universe as Maje |
| Ba&sh | Flowing silhouettes and prints | Boutiques and department-store counters |
| Lemaire | Understated elegance, precise cuts | Flagship on rue Elzévir, in the Marais |
Prices and addresses change: check the brand's official website before you go.
How to organise your shopping
- A day in the Marais: the streets around Francs-Bourgeois and Archives concentrate designer boutiques. See Le Marais.
- Everything under one roof: department stores (Printemps, Galeries Lafayette, Bon Marché) gather several of these names. See Printemps or Galeries Lafayette.
- Paying less: sale periods are described in sales in Paris, and quality second-hand in vintage shops.
- A guide to go straight to the point: a personal shopper or a private 3-hour shopping walk can take you to the boutiques that suit your style; it is the most expensive choice, but the quickest.
For the tax refund
Outside the European Union, VAT is refundable from €100.01 in one shop: see the tax refund in detail. For everyday style, read the Parisian style guide.
