Ladurée or Pierre Hermé at a glance

To choose in two minutes

You are giving a box or want to sit down for tea: Ladurée is the obvious choice, with its tearooms and world-famous packaging. You want the macaron talked about for its taste: Pierre Hermé, starting with the Ispahan. One guide also names Dalloyau, with an address at 48 avenue Victor-Hugo (16th), if you want a third classic house.

How much to budget

Allow about 3 euros a macaron at Pierre Hermé according to the source available (Eiffel Tower shop) and nearly 3 euros at Ladurée (17.10 euros for 6: 2.85 euros each). A box of 12 therefore comes to 35 to 45 euros depending on the house. For a gift, the packaging counts as much as the contents; for yourself, buy a box of 6 to 8 rather than a large box, because macarons do not keep long.

Tips for choosing well

Taste at least one classic and one signature flavour: the difference between the two houses shows in the flavours more than in the shell. Eat them within two or three days (keep them cool; check the date on the box). Queues can be long at tourist shops; a neighbourhood shop is often calmer.

Learn to make them

If you want a more original souvenir, a pastry class lets you make your own macarons: our guide to macaron and croissant classes compares the offers. For other good pastry and bread addresses, see the best bakeries in Paris and the tearooms.